HSA Open Enrollment Email Campaign
Be a Company ROCK STAR by increasing your Company’s HSA enrollment! The following suggested open enrollment email campaign is a great tool to help you encourage employees to start a Health Savings Account (HSA).
HOW?
Modify and send these emails to employees (one email per week) starting 3 to 4 weeks prior to Open Enrollment.
Before sending each email to your employees:
Review each email to make sure you are familiar with the content.
Modify the emails to include specific details about your Plan (see areas in red).
Include additional information about your company, including your corporate logo, if desired.
These email templates will help you communicate the benefits of enrolling in a Health Savings Account (HSA)
to your employees. Send one email each week starting 3-4 weeks prior to open enrollment. Remove or
update any text in red. Additional resources can be found in the Open Enrollment Resources Page.
Email 1
Subject:
Consider Enrolling in our Company’s HSA
Body:
Hello!
Using a Health Savings Account (HSA) helps you save money on qualified medical expenses. HSAs are easy to use for
healthcare expenses and you may even use your HSA as a way to grow your funds over time through investments.
Your HSA account is yours, and it goes with you even if you change jobs or retire. Review this HSA handout to
see how you can benefit from an HSA. Also, if you, your spouse or one of your dependents needs braces, the
following may be helpful:
View Video – How to Pay for Braces with an HSA
Don’t forget to enroll during Open Enrollment:
[Insert dates for open enrollment here along with other pertinent OE information.]
Sincerely,
Email 2
Subject:
What is an HSA and Why Should you Enroll?
Body:
Hello!
Money you put into a Health Savings Account (HSA) carries over from year to year, with no “use it or lose it!” Watch this short video about HSAs to learn the benefits.
To be eligible, you must be enrolled in a high-deductible health plan [insert applicable medical plan names here]. (Include if applicable: The company will help you get your health savings started by contributing $ per year. Consider this “free money” you can use on eligible healthcare expenses!).
You may enroll in an HSA during open enrollment [Insert open enrollment dates].
Sincerely,
Email 3
Subject:
Body:
Hello!
Having a Health Savings Account (HSA) is as easy as swiping your EMPOWER VISA Debit Card at the time of purchase. By setting aside pre-tax money in an HSA, you save on every eligible healthcare purchase! This short HSA video explains how you can benefit.
Not sure what expenses are eligible? Use the expense scanner in the EMPOWER Flex Mobile App to find out. The App offers an easy way to check your HSA balance or review your HSA investments.
Enroll in the HSA during open enrollment [Insert open enrollment dates].
Sincerely,
