FSA Open Enrollment Email Campaign

Be a corporate ROCK STAR by increasing your Company’s FSA enrollment! The following suggested open enrollment email campaign is a great tool to help you educate your employees about the benefits of FSA participatation and motivate them to enroll.

HOW?

Modify and send these emails to employees (one email per week) starting 3 to 4 weeks prior to Open Enrollment.

Before sending each email to your employees:

Review each email to make sure you are familiar with the content.

Modify the emails to include specific details about your Plan (see areas in red).

Include additional information about your company, including your corporate logo, if desired.

Flexible Spending Accounts

These email templates will help you communicate the benefits of enrolling in the FSA to your eligible employees. Send one email once a week for 3 weeks prior to open enrollment. Resources can be found in the Open Enrollment Resources page.

Email 1

Subject:

Why Should You Enroll in an FSA?

Body:

Hello!

A Flexible spending account (FSA) lets you set aside money before it’s taxed, and use it to pay for eligible medical, vision, and dental expenses.  It’s like getting a 25%-40% discount on healthcare expenses since, with the FSA, all qualified expenses are paid for on a pre-tax basis.

You don’t have to wait for your balance to grow either — all of your medical FSA funds are available right away, on your EMPOWER VISA Debit Card.  Review this FSA handout for more information.  Recently the IRS has even added some new eligible FSA expense categories.

You will also save money on a variety of childcare or eldercare expenses when you contribute to a dependent care FSA.

Don’t forget to enroll during open enrollment.

[Insert dates for open enrollment here along with other pertinent OE information.]

Sincerely,

Email 2

Subject:

How to Save with a Medical and/or Dependent Care FSA

Body:

Hello!

Participating in a Flexible Spending Account is a smart way to take home more of your hard-earned paycheck.

Prescriptions, over-the-counter drugs and copays are just some of the expenses on which you can save money. Watch this video to learn more about FSAs and how the tax savings work.

Childcare is one of this country’s biggest costs. You can easily save on childcare or certain elder care expenses by participating in a Dependent Care FSA.  Watch this video to learn more.

You may enroll in the FSA only during open enrollment. Your open enrollment window is [Insert details about open enrollment including when and how employees can enroll].

Sincerely,

Email 3

Subject:

FSA Eligible Expenses

Body:

Hello!

Consider enrolling in our Flexible Spending Account (FSA) this year during open enrollment.  Doing so will help you save taxes on eligible healthcare expenses. An FSA helps you set aside funds before they’re taxed to pay for medical, dental and vision expenses not covered by your insurance.  Over-the-counter items like Tylenol and thermometers and feminine hygiene products are also covered.

This eligible expense list shows you the types of expenses that are FSA eligible. Following are some helpful FSA videos:

If you have childcare or eldercare costs, participating in a Dependent Care FSA is a great way to save money.

Don’t forget to sign up for the FSA during open enrollment:

[Insert dates for open enrollment here along with other pertinent OE information.]

Sincerely,

EMPOWER Participant
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Click the above link if you are a participant who has an FSA, HSA, or HRA with EMPOWER.
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Click the above link if you are an Employer or Consultant.